TransCore Link Logistics hosts over 300 at its largest annual conference & charity golf event benefiting Big Brothers Big Sisters Canada (BBBSC). The annual event has raised over $350,000 for children’s charities to date.


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“Do what Michael Jordan does, have your numbers talk about you,” top sales man, Ambassador and Official Raptors Superfan Nav Bhatia told attendees at the 21st Annual Link Conference & Charity Golf Tournament. Never to brag, Bhatia noted that he comes from humble beginnings, has faced discrimination and has overcome adversity. The key message Bhatia had for attendees was “work hard and believe in the dignity of labour.”

The event that took place on Wednesday, July 17 in Brampton, Ontario was led by Left Lane Associates President Mike McCarron. McCarron entertained the audience and ensured every aspect of the conference ran smoothly in his role as master of ceremonies.

The morning presentations kicked off with Claudia Milicevic, general manager, TransCore Link Logistics delivering relevant industry trends including an overview of profit margins for carriers and brokers and recent economic signals and how it could impact the audience. “May 2019 saw the highest value of exported goods to the USA in history,” she shared.

Themed Level Up, morning conference attendees heard from five of the best and brightest in the fields of media, business and professional development. The event drew a diverse crowd of carriers, brokers and industry partners of TransCore Link Logistics who were interested in building business connections, growth strategies, branding and technology tools.

Speakers included:

  • Craig Faucette - Director of Policy and Programs, Trucking HR
  • Robin Mascarenhas - Senior Manager, IoT Solutions, Rogers Communications
  • Joel Mandelbaum, Technology Consultant at iOPW Inc. and #1 best-selling author
  • Manan Gupta - General Manager, Newcom South Asian Media
  • Jag Dhatt - Senior VP of Marketing, JGK Media

Following Nav’s closing keynote, he surprised the audience with a few prizes including pairs of Raptors tickets and a signed Raptors jersey, before closing the conference with an opportunity for the audience to take photos with him. 

Golf Tourney Special Features Made the Afternoon a Hole in One

Conference attendees met with golfers for a hearty lunch before they put their golf abilities to the test at the challenging Legends course at Lionhead Golf & Country Club. Golfers did not need to fret losing a ball as they were supplied with plenty, and when not channeling their inner Tiger Woods, golfers were kept fueled and hydrated with ice cream, poutine, beavertails, freezies and more. As an added challenege, golfers were invited to compete in on course challenges, including "closest to the palm tree", a trivia challenge, "beat the pro" and longest drive.

Building on its reputation as the best tournament for giveaways, the 21st Link Charity Golf Tournament one-upped itself. Prizes ranging from camping gear, to high-tech items including bluetooth speakers, to Maple Leafs and Raptors tickets and even two 65" 4K smart TVs were awarded to golfers. Every participant had the satisfaction of walking away with a prize, and as a special bonus, every golfer received a luxurious sport jacket.

Following the conclusion of the golf tournament, golfers were ushered inside to enjoy a delicious meal and hear from BBBSC representative Feven Tesfamariam about the impact the organization has. With the last prizes awarded, the ball was in the hole on the 21st Annual Link Charity Golf Tournament.

This event would not have been possible without the tremendous support of generous sponsors. Their support made this year’s event extremely successful. 

Major sponsors included Rogers CommunicationsC.H. RobinsonManitoulin TransportRiviera Finance,  Trucking HR CanadaTim HortonsCedric Millar Integrated Solutions,
G. Roch ConsultantTransCreditBirdseye Solutions5K Solutions and Services IncDelta Nu Alpha Transportation Network and AVAAL Technology Solutions.

Hole sponsors included Pride Group LogisticsT-Lane NationSmart MilesPolaris TransportLandstarJGK Media IncCedric Millar Integrated SolutionsONE for FreightStarship Freight, and Fargo Transportation Services.

About Big Brothers Big Sisters Canada (BBBSC)

Big Brothers Big Sisters is a non-profit federation with a focus on mentoring programs for youth since 1913. The Big Brothers Big Sisters movement in Canada provides services to 41,700 youth in over 1,100 communities.

About TransCore Link Logistics

With a vision for a better way to match freight loads with trucks, TransCore Link Logistics developed Loadlink in 1990. The real-time database of 15 million loads, shipments and trucks, the largest in the industry, connects brokers, carriers, private fleets and owner-operators. The monthly Canadian Freight Index now defines the freight movement spot market. TransCore Link Logistics also offers dispatch solutionsACE/ACI eManifestPosting IndexRate Index, credit solutions, factoring, transportation job boards and mileage software.

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